"Parents based in the northern part of London is looking for an exceptional and skilled educator to assist their most junior child on his early path to growing into an British gentleman."
Looking at this listing, you might readily skip the term "first-steps" as simple figurative language.
But, it may be the most important aspect of this distinctive position posting, as it seeks to find a tutor for a 12-month-old.
Hundreds of responses have now been submitted since the anonymous family posted their search for the £180k-a-year tutor, who must be "an exceptional individual".
Over the last few weeks, the listing has received notice across the media, with many asking why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their quest, said that notwithstanding early doubt, he found the plan "far sighted", and "innovative".
When he consulted the family, he said they recognized the unconventional aspect of their requirement, and how young their son is.
But, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their firstborn was five, and by that age "cultural bias had already taken hold".
What precisely did the family indicate by "cultural bias"?
It's "everything", he answered. "The way you eat, the manner you speak".
He stated the elder child had absorbed "extremely delicate, non-verbal cues" from the family, and had assumed their cultural norms. The family explained to the consultant they did not want history to recur with their infant.
The intention: To engage a English tutor, who needs to speak with RP, to influence the baby right from the beginning.
Natural Absorption
"A great deal of the learning at the start here is somewhat absorbed naturally," explained the CEO.
It's via this osmosis that the family are aiming the child will adopt the British traits they want to instil.
The consultant explained the tutor had to be somebody who attended "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The instructor must be the appropriate candidate, they'll be carrying out things they don't even know they're doing, just naturally," he said.
Expense Not a Factor
The family explained to him the chosen tutor should ideally also have knowledge of or interest in equestrian activities, skiing, artistic pursuits and musical activities so as to inspire the child in a diverse set of interests.
Furthermore though, he said the family desired the tutor to register the child on a variety of courses so the child would be "horseback riding and starting an tool by the time they are about three years old".
In the family's view, helping their son develop into a "UK sophisticate" will lead to success and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he comments.
Yet, notwithstanding all this instruction in "UK identity", would the child absorb what is termed cultural bias from the globally influenced family he is raised by in any case?
"Yes", said Adam. "The parents realize this may not work, but they've merely embraced the attitude of, 'let's give it a go and we'll proceed as soon as we can', because the expense of it is not a concern," he stated.
Idealistic and Unrealistic
There are some in the education sector who share these doubts.
An education leader, chief executive of Blue Education, who provides personal educators, commented that "the process of embracing two identities, or indeed, discovering oneself, is something that must be lived into, not engineered."
The expert wrote that he had emigrated from Asia to the UK at the period of seven, and had been raised understanding and practicing two backgrounds. He progressed to study at the University of Cambridge.
"The idea that a single person can act as a representation of English culture, a person who can in some way transfer the qualities of a UK sophisticate upon a one-year-old child, strikes me as idealistic and unfeasible," he commented.
"In my experience, having a distinctly UK tutor from early childhood will not necessarily produce the goal they want.
"I wasn't provided with such a tutor, and however I have been privileged enough to enjoy several of the experiences they desire for their son."
He added: "The reality is, self-identity can not be forced from the outside influences; it must be chosen, and it must originate internally."
Acquiring Englishness
Naturally, English culture is something the CEO hopes can be educated – and sold.
"In my view the situation that the world views us in this respect is something that we should be cherishing|valuing|appreciating
