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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately 5%.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of the team will remain unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a significant increase in value of the Mercedes team since Ineos Group acquired its stake for £208 million in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This was also seen in the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Current Standings

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Written by

Denise Smith

A seasoned journalist with over a decade of experience covering geopolitical events and cultural trends across Europe and Asia.

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